An initiative of the EU MEDIA Programme with the support of the Italian Government
Since 1992 MEDIA Salles has been promoting the European cinema and its circulation at theatrical level

Italian Cinema Worldwide





“Italian Cinema Worldwide” at ShowEast 2005
(Orlando, United States, 24 October)

Talk by Elisabetta Brunella,
Secretary General of MEDIA Salles

A warm welcome to you all and many thanks to the organisers of ShowEast, that is hosting today Italian Cinema Worldwide, the newest of MEDIA Salles’ initiatives.
MEDIA Salles – which, as many of you already know, is part of the European Union’s MEDIA Programme for the promotion of European movies – has been working with the support of the Italian Government to Italian Cinema Worldwide, which brings the most recent Italian productions to the main exhibitors’ meetings throughout the world. This is why we set out last June from Cinema Expo International in Amsterdam, went to exhibitors from Russia and the CIS countries during Kino Expo and in December will be keeping an appointment at CineAsia in China.

Today, in this new leg of our journey, we have chosen to show you some of the newest Italian productions that will be reaching several of your countries in the coming days and months, both in North and in South America. Unfortunately, for Italian movies there are no “day and date” releases around the world. There are titles that have already been released in some countries – where it is, perhaps, already the turn of dvd distribution – and there are titles on the way to the big screens now. Some stories are to do with Italy, the best or the worst of it, while others are set far away: in Palestine, Uruguay, Iraq.

As in the film Private by Saverio Costanzo, which was actually excluded by the Academy Awards Committee from the candidature to the Oscar as Best Foreign-Language Film, because the acting is in English. And yet, without wishing to object to the rules of the award, perhaps this exclusion has one limit: that of failing to recognize that a film does not belong to a country because of the language spoken, but because it gives expression to talents and brings into play ideas and people who do belong to that country.

And speaking of talent, this selection closes with a film that, unlike others, has not actually yet stipulated any agreement on distribution for the Americas: it is The Tiger and The Snow, which has just been released in Italian cinemas with great success and appears here as a homage to a great talent of Italian cinema, already an Oscar award-winner, Roberto Benigni.

I shall now leave you to watch the trailers.

A you may have seen, more information on these movies can be obtained from the special issue of our Newsletter “European Cinema Journal”, which you can find here at the lunch.
Information and trailers are also available on our website, the address of which will be appearing on the screen at the end: please take note of it and visit us there!

I wish you a pleasant viewing. I’m certain that you will be able to make some enjoyable discoveries and, perhaps, leave the room with the decision to bring a little bit of Italy into your cinemas over the next few months.

Presentation of the trailers:
- Private
- Once You're Born
- Come Into The Light
- Good Morning, Night
- The Days of Abandonment
- Persona Non Grata
- The Keys to The House
- The Tiger and The Snow

You have seen excerpts from films capable of telling stories: in some cases true stories, such as that of the kidnapping and assassination of the Italian Prime Minister Aldo Moro in Good Morning, Night or the killing of an Italian priest, Don Puglisi, by the mafia in Come Into The Light. In other, stories drawing on real life, such as Private – to be released in the United States in November in prestigious theatres like the Angelika Film Center of Manhattan and on a market of vast dimensions, like that of Brazil; stories that narrate events and dramas taking place in our society in a sober way (Once You’re Born) or like a fairy tale (The Tiger and The Snow).
Some films tell a story about Italy, others are set far away: in Palestine, Iraq, Uruguay.
The latter country, for example, was where Persona Non Grata, co-produced by Italy, Russia and Poland, was shot. And then there are films like, for instance, The Days of Abandonment, presented at the latest Venice Film Festival, well received by Italian audiences and already purchased for the Brazilian market, or The Keys to The House which, after the success obtained in Italy, has already been appreciated in countries such as the USA and Canada, is now showing in cinemas in Mexico and Argentina and will soon be reaching those in Colombia and Brazil.

These trailers are now available on our website ( in the section Italian Cinema Worldwide, which I invite you to visit. The fact cards for the films are to be found in the “Special ShowEast” issue of the MEDIA Salles’ Newsletter “European Cinema Journal” n. 4/2005.

I’m now inviting you to the “Networking Lunch”, which will give you the opportunity to meet and share experience and strategies.