“FOCUS ON EUROPE – Kidflix Special”
at Malmö (Sweden)
in collaboration with “BUFF 2005”
10-13 MARCH 2005

 

Milan, 10 March 2005

PRESS RELEASE

Here are ideas, projects and new proposals to promote European cinema for younger kids: today saw the start in Sweden of Focus on Europe – Kidflix Special, the annual event that MEDIA Salles devotes to European exhibitors with programming focused on younger audiences. The event’s partner is BUFF, the International Children and Young People’s Film Festival, that since 1984, in Malmö, has been an interesting international showcase of films for younger people, seeing the presence of about 15,000 visitors, between kids and adults, from all over Europe, and with over 100 films screened, with great attention for high-quality movies.
Focus on Europe – Kidflix Special proposes an intense programme for the participants, coming from every European region, from the Iberian Peninsula to Scandinavia, from the Baltic Republics to the Mediterranean Rim, presenting an alternation of screenings, workshops and round-table meetings. “The goal – affirmed Domenico Dinoia, President of MEDIA Salles, who opened the event today – is of internationally promoting the exchange of successful ideas and projects aimed at youth programming”. Starting from Skolbio, an initiative promoted by the Swedish Film Institute, aimed at facilitating the distribution of films for children and youth in cinemas of over 180 different localities within the Country, thanks to a close collaboration between exhibitors, schools and BUFF itself. The theme of distribution was central to the debate, as it is often a “thorn in the side” for exhibitors aiming at a diversified programming: the Swedish Triangel Films will present its strategy of acquisition and circulation of works for young spectators.
The programme of Focus on Europe – Kidflix Special will be completed by cinema visits both in Malmö and to the nearby Danish Capital, where participants will go on Saturday.

For further information:
MEDIA Salles
Via Soperga, 2 – I-20127 Milan
Tel.: +39.02.66984405 – Fax: +39.02.6691574
E-mail: infocinema@mediasalles.it
Website: www.mediasalles.it

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