Reg.
Trib. Milano n. 418 del 02.07.2007
Direttore responsabile: Elisabetta Brunella
International Edition No. 68 - year 6 - 19 May 2011
Special issue on the occasion of the 2011 Cannes Film Festival
***
| Dear readers,
Jens Rykaer |
JOIN
the
“DigiTraining Plus:
European Cinemas
Experiencing
New Technologies”
Helsinki and Tallinn
29 June - 3 July 2011
Early birds fee available until 23 May 2011
Click here to download the application
form and get further information:
http://www.mediasalles.it/training/training.htm
MEDIA Salles and the European Audiovisual Observatory announced during the Cannes Film Festival their new initiative: a joint report on digitisation in Europe.
From left: Mike Vickers, MEDIA Salles Treasurer, Elisabetta Brunella, MEDIA Salles Secretary general, Wolfgang Closs, EAO Executive Director, Martin Kanzler, EAO Analyst.
For the most updated statistics on digitisation in
Europe as at 1st January 2011, see the European Cinema Journal
1/2011.
Click here!
THE EIGHTH EDITION OF THE “DIGITRAINING PLUS” COURSE IS APPROACHING!
First held in 2004, when there were thirty digital screens in Europe, “DigiTraining Plus: European Cinemas Experiencing New Technologies” is the course offered by MEDIA Salles to cinema professionals who wish to have reliable information and share experience at an international level on issues crucial in the transition to the new projection technologies. Economic models, including intervention by the European Commission, standards, the availability of digital content, the prospects for 3D and live events in movie theatres: these are some of the contents which will be dealt with by internationally renowned experts and by the exhibitors and distributors who were the first to take up the digital challenge.
Supported by the European Union’s MEDIA Programme and by the Italian Government, the main partners of the 2011 course are the Finnish Film Foundation and the Finnish Chamber of Films with the collaboration of the Estonian Film Foundation.
This year the eighth edition, to be held
from 29 June to 3 July, introduces an important innovation: the course
will be held in Helsinki but will also include a visit to Tallinn, to
give participants the chance to make first-hand acquaintance with two
particularly significant situations. Finland is, in fact, a country where
the conversion to digital theatres has been and continues to be supported
by public institutions as part of a programme that aims at innovation
in all sectors in the country, including the cultural industry. Estonia,
instead, can be considered an example of the many small-medium markets
in which the digital transition has to find models that will allow the
new technology to be adopted by cinemas whose function is prevalently
social and cultural rather than strictly commercial.
The course moderator this year will once again be Tony Williams, a veteran
of the British cinema industry, whilst the speakers will include European
professionals such as Ron Sterk and Steve Perrin, who will be presenting
joint initiatives launched by exhibitors in the Netherlands and in Great
Britain, but also experts from the other side of the ocean, such as John
Fithian, President of NATO, the US exhibitors’ association. A comparison
between the situation in America and that in Europe will be made in the
talks by Michael Karagosian and the session held by EDCF, a course partner.
The visits to different types of digital cinemas – an urban multiplex
such as the Coca Plaza in Tallinn and the versatile Kino Tapiola in Espoo,
also the venue of a dynamic festival – will be another component
of this course which for some years now has been considered by participants
to be a valid landmark for those who wish to understand opportunities
and risks in the digital transition and gain proactive experience of what
has been defined the most important change in the cinema since the advent
of sound.
| Practical information 5-day intensive course Start of course: 29 June 2011, in Helsinki, at 3 pm. End of course: 3 July 2011, in Helsinki, at noon. Transfer to Tallinn by ship (30 June – 1 July) Fees, including accommodation for 3 nights in Helsinki and 1 night in Tallinn: 800 euros for those who enrol by 23 May. Scholarships available on request. Language used on course: English. |
THE DIGITRAINING PLUS PROGRAMME (provisional)
| DigiTraining
Plus: European Cinemas Experiencing New Technologies 29 June to 3 July 2011 Helsinki and Tallinn |
||||
| Wednesday, June 29 | Thursday, June 30 | Friday, July 1 | Saturday, July 2 | Sunday, July 3 |
Arrival in Helsinki |
Morning
– Finnish Film Foundation Demo presented by Seppo Nieminen, Digita
|
Morning - Cinema Artis, arthouse
cinema in the centre of Tallinn. In collaboration with the Estonian Film Foundation: an information session open to players and exhibitors from the Baltic Republics, chaired by Marge Liiske, Estonian Film Foundation. Digital roll-out: key issues, by Michael Karagosian (MKPE) Digitalization: an opportunity or a threat for independent and arthouse exhibitors, small and medium theatres, exhibition in rural areas? Intervention by the MEDIA Programme Economic models – an overview, part 2. Experiences in Europe:
Emmanuel Joly (European Commission) and
|
Morning – Cinema Tapiola, Espoo. Session on content. Digitalization as an opportunity for giving cinema audiences a wider choice: films and material from film libraries, alternative 3D and live 3D content: Tilman Scheel (Europe’s Finest)
|
Morning
Course evaluation |
| Lunch in Helsinki | Lunch in Helsinki | Lunch in Tallinn | Lunch in Helsinki | Lunch in Helsinki |
| Harri Ahokas –Head of Distribution FFF Presentation of the course structure by Anthony Williams,
moderator |
Boat to Tallinn |
Afternoon Visit to the historical city centre of Tallinn Boat to Helsinki |
How can a movie theatre be transformed thanks to the new technologies?
|
Departure from Helsinki |
| Aldo Tammsaar – General Manager of
Forum Cinemas: the Forum Cinemas approach to digitalization
Visit to the cinema “Coca Cola Plaza“, an urban multiplex in the centre of Tallinn Screening of digital and 3D content |
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| Opening buffet in Helsinki (Scandic Grand Marina) |
Dinner in Tallinn |
Dinner on the boat or in Helsinki |
Dinner in Helsinki |
|
| The Moderator  |
Tony Williams will be the course moderator |
| Michael Karagosian MKPE Founder and President  |
John Fithian NATO President  |
Steve Perrin Chief Executive Digital Partnership LLP 
|
Giovanni Dolci Arts Alliance Media Ltd 
|
| Till Cussmann Head of International Sales FTT 
|
Tilman Scheel Managing Director, Founder, Reelport GmbH, Europe’s Finest GmbH 
|
Harri Ahokas Head of Domestic Distribution at The Finnish Film Foundation 
|
Emmanuel Joly European Commission 
|
DigiTraining Plus participants will visit the Coca Cola Plaza in Tallinn (Estonia) and Kino Tapiola in Espoo (Finland)
 |
 |
Kino Tapiola, Espoo
MEDIA Salles’ contacts and address
MEDIA Salles
Piazza Luigi di Savoia, 24 – 20124 Milano - Italy
Tel.: +39.02.67397823– Fax: +39.02.6690410
E-mail: infocinema@mediasalles.it
Sito web: www.mediasalles.it