Dear readers,
this
year again our appointment at Cannes has been particularly important:
as is customary, we have published the latest statistics on digitalization
in Europe, which crossed the 10,000-screen mark at the beginning
of 2011. At the same time we have launched a new initiative to
be put into practice with the European Audiovisual Observatory:
an in-depth analysis of the digital transition in Europe, which
will take stock of the crucial aspects in a transformation that
has regarded about a third of Europe’s screens up to now
and which will provide useful knowledge for all those, both in
the public and in the private sectors, who are involved in the
conversion of the remaining screens. Cannes Film Festival is not
over yet, but we are already looking at our next initiative:
the eighth edition of the course “DigiTraining Plus:
European Cinemas Experiencing New Technologies”
that will start in Helsinki on 29 June 2011. I’m sure it
will be another good opportunity for participants to acquire knowledge
of use in their work !
Jens Rykaer
President of MEDIA Salles
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JOIN
the
“DigiTraining Plus:
European Cinemas
Experiencing
New Technologies”
Helsinki and Tallinn
29 June - 3 July 2011
Early birds fee available
until 23 May 2011
Click here to download the application form
and get further information:
http://www.mediasalles.it/training/training.htm
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MEDIA Salles and the European
Audiovisual Observatory announced during the Cannes Film Festival
their new initiative: a joint report on digitisation in Europe.
From left: Mike Vickers, MEDIA Salles Treasurer,
Elisabetta Brunella, MEDIA Salles Secretary general, Wolfgang
Closs, EAO Executive Director, Martin Kanzler, EAO Analyst.
For the most updated statistics on digitisation
in Europe as at 1st January 2011, see the European
Cinema Journal 1/2011.
Click here!
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THE EIGHTH
EDITION OF THE “DIGITRAINING PLUS” COURSE IS APPROACHING!
First held in 2004, when there were
thirty digital screens in Europe, “DigiTraining Plus: European
Cinemas Experiencing New Technologies” is the course offered
by MEDIA Salles to cinema professionals who wish to have reliable
information and share experience at an international level on
issues crucial in the transition to the new projection technologies.
Economic models, including intervention by the European Commission,
standards, the availability of digital content, the prospects
for 3D and live events in movie theatres: these are some of the
contents which will be dealt with by internationally renowned
experts and by the exhibitors and distributors who were the first
to take up the digital challenge.
Supported by the European Union’s
MEDIA Programme and by the Italian Government, the main partners
of the 2011 course are the Finnish Film Foundation and the Finnish
Chamber of Films with the collaboration of the Estonian Film Foundation.
This year the eighth edition, to
be held from 29 June to 3 July, introduces an important innovation:
the course will be held in Helsinki but will also include a visit
to Tallinn, to give participants the chance to make first-hand
acquaintance with two particularly significant situations. Finland
is, in fact, a country where the conversion to digital theatres
has been and continues to be supported by public institutions
as part of a programme that aims at innovation in all sectors
in the country, including the cultural industry. Estonia, instead,
can be considered an example of the many small-medium markets
in which the digital transition has to find models that will allow
the new technology to be adopted by cinemas whose function is
prevalently social and cultural rather than strictly commercial.
The course moderator this year will once again be Tony Williams,
a veteran of the British cinema industry, whilst the speakers
will include European professionals such as Ron Sterk and Steve
Perrin, who will be presenting joint initiatives launched by exhibitors
in the Netherlands and in Great Britain, but also experts from
the other side of the ocean, such as John Fithian, President of
NATO, the US exhibitors’ association. A comparison between
the situation in America and that in Europe will be made in the
talks by Michael Karagosian and the session held by EDCF, a course
partner. The visits to different types of digital cinemas –
an urban multiplex such as the Coca Plaza in Tallinn and the versatile
Kino Tapiola in Espoo, also the venue of a dynamic festival –
will be another component of this course which for some years
now has been considered by participants to be a valid landmark
for those who wish to understand opportunities and risks in the
digital transition and gain proactive experience of what has been
defined the most important change in the cinema since the advent
of sound.
Practical
information 5-day intensive course
Start of course: 29 June 2011, in Helsinki,
at 3 pm. End of course: 3 July 2011,
in Helsinki, at noon.
Transfer to Tallinn by ship (30 June –
1 July)
Fees, including accommodation for 3 nights
in Helsinki and 1 night in Tallinn: 800
euros for those who enrol by 23 May.
Scholarships available on request. Language
used on course: English. |
Per leggere
il testo in italiano cliccare qui)
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THE DIGITRAINING PLUS PROGRAMME
(provisional)
DigiTraining
Plus: European Cinemas Experiencing New Technologies
29 June to 3 July 2011
Helsinki and Tallinn |
Wednesday,
June 29 |
Thursday,
June 30 |
Friday,
July 1 |
Saturday,
July 2 |
Sunday,
July 3 |
Arrival in Helsinki |
Morning
– Finnish Film Foundation
Digitisation in Europe: key figures,
by Elisabetta Brunella, MEDIA Salles Secretary General
Migration to digital or digital at the
service of 3D? Situation and prospects in Europe with
John Graham and Dave Monk (EDCF)
Technical session: delivery of digital
materials to movie theatres by Mélodie Hoppenot,
SmartJog
Demo presented by Seppo Nieminen, Digita
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Morning - Cinema Artis,
arthouse cinema in the centre of Tallinn.
In collaboration with the Estonian Film Foundation: an information
session open to players and exhibitors from the Baltic Republics,
chaired by Marge Liiske, Estonian Film Foundation.
Digital roll-out: key issues, by Michael Karagosian
(MKPE)
Digitalization: an opportunity or a threat for independent
and arthouse exhibitors, small and medium theatres, exhibition
in rural areas? Intervention by the MEDIA Programme
Economic models – an overview, part 2. Experiences
in Europe: Emmanuel Joly (European Commission)
and
Till Cussmann (FTT)
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Morning – Cinema Tapiola,
Espoo.
Integration between national and local policies on behalf
of the cinema with Georg Dolivo – Head of
Cultural Affairs for the city of Espoo and
Jenni Ukkonen, former Executive Director of Espoo Ciné
Film Festival
Session on content.
Digitalization as an opportunity for giving cinema audiences
a wider choice: films and material from film libraries,
alternative 3D and live 3D content: Tilman Scheel
(Europe’s Finest)
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Morning
Course evaluation
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Lunch in Helsinki |
Lunch in Helsinki |
Lunch in Tallinn |
Lunch in Helsinki |
Lunch in Helsinki |
Afternoon – Finnish Film Foundation
Opening session
Mike Vickers – Treasurer of MEDIA Salles
Irina Krohn – Director FFF
Harri Ahokas –Head of Distribution FFF
Tero Koistinen – Finish Film Chamber
The Finnish experience of digitalization. Digital techniques:
a new opportunity for documentaries on the big screen?
Screening of the Finnish documentary “Steam of Life”,
finalist at the European Film Awards 2010
Presentation of the course structure by Anthony
Williams, moderator
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Afternoon – Finnish Film Foundation
Economic models –an overview, part 1. Experiences
in Europe: Giovanni Dolci (AAM)
Boat to Tallinn
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Afternoon
Visit to the historical city centre of Tallinn
Boat to Helsinki
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Afternoon – Finnish Film Foundation
Economic models – an overview, part 3. Experiences
in Europe: Ron Sterk (NVB – NL), Steve Perrin
(DPF- UK) and Rufino Carrillo (Yelmo)
Group Work
How can a movie theatre be transformed thanks to the new
technologies?
John Fithian (President of NATO)
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Departure from Helsinki |
Aldo Tammsaar – General Manager
of Forum Cinemas: the Forum Cinemas approach to digitalization
Visit to the cinema “Coca Cola Plaza“, an urban
multiplex in the centre of Tallinn
Screening of digital and 3D content |
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Opening buffet in Helsinki (Scandic Grand Marina) |
Dinner in Tallinn |
Dinner on the boat
or in Helsinki
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Dinner in Helsinki |
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Focus
on the speakers
Michael Karagosian
MKPE Founder and President
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John Fithian
NATO President
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Steve Perrin
Chief Executive Digital Partnership LLP
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Giovanni Dolci
Arts Alliance Media Ltd
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Till Cussmann
Head of International Sales FTT
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Tilman Scheel
Managing Director, Founder, Reelport GmbH, Europe’s
Finest GmbH
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Harri Ahokas
Head of Domestic Distribution at The Finnish Film Foundation
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Emmanuel Joly
European Commission
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DigiTraining Plus participants will visit the Coca
Cola Plaza in Tallinn (Estonia) and Kino Tapiola in Espoo (Finland)
Coca
Cola Plaza, Tallinn
Kino
Tapiola, Espoo
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