Reg. Trib. Milano n. 418 del 02.07.2007 - Direttore responsabile: Elisabetta Brunella

Special Edition No. 228 - year 19 - 27 August 2024

Special issue on the occasion of the 81st Mostra Internazionale d'arte cinematografica
28 August - 7 September 2024, Venice

more than 15,000 subscribers


 
 

Dear Readers,

Paolo Protti

2023 held some satisfaction for us and we were freed - definitively we hope - from the according to tradition, I open this issue published for the opening of the Venice Film Festival, by taking a look at the present situation of the Italian cinema market.

The enthusiasm of exhibitors at the end of 2023 was linked more to audience behaviour than to the prospects for 2024. In fact everyone was aware that during the course of the year the market would experience the repercussions of the prolonged US actors’ strike, which caused a halt of almost seven months in production and promotion, the effects of which would not be felt until 2024. And this is exactly what has happened.

Yet compared to 2023, the opening months of 2024 revealed that results had been maintained and indeed a slight increase was experienced, only to regress into a progressive decline linked to the lack of product, as mentioned above.

In the April-August period the Italian market thus sees a negative result compared to 2023, due also to the European Football Championship and the Paris Olympics. As from October, a real increase will finally begin with the progressive arrival of blockbusters capable of generating a large number of admissions.

Nonetheless, in these past three months comforting figures result from “Inside Out 2”, followed by “Deadpool & Wolverine” and now by “Despicable Me 4”.

It was thought that it would be impossible to make a positive comparison to last year’s “Barbenheimer” phenomenon but, instead, this is happening and is a further demonstration of the fact that, with effective products available, audience responses never fail, whatever the season.

Once again, the absence of significant and attractive Italian products is to be noted and not even the promotion of Cinema Revolution (3.50-euro tickets) has managed to shift this market segment. Despite this, the initiative (now in its second year) has contributed to keeping the attention focused on theatrical viewing and the release of the most eagerly awaited films, which is one of its main tasks.

In conclusion, the trend in these initial eight months points to greater serenity for the present and makes us optimistic about the years to come.

We are at the start of the Venice Festival and will certainly come across some positive input for the future, also with regard to Italian productions.

And whilst on the subject of Italian productions, we encourage you to follow the international path of “C'è ancora domani”/”There’s still tomorrow”, by reading the following article documenting its widespread distribution.

With best wishes and hoping to see many of you in Venice,

Paolo Protti
President of MEDIA Salles

ITALIAN FILMS THROUGHOUT THE WORLD

“There’s still tomorrow” achieves global success, screening in over 50 countries
by Elisabetta Brunella

2024 isn’t yet over but we can already affirm that “C’è ancora domani”/”There’s still tomorrow” is going to stand out amongst the Italian films most widely viewed abroad during the year.
Paola Cortellesi’s dramedy, presented at the Rome Film Festival, was released in Italian theatres on 26 October 2023 and immediately started to take the international markets by storm starting with Switzerland.

On Swiss territory, purchased by Morandini Film Distribution, this début by an actress turned director, succeeded in becoming the third most successful Italian film of 2023, following “Le otto montagne”/”The eight mountains” and “Interdit aux chiens et aux italiens”/”No dogs or Italians allowed” in the space of only a few weeks.

In 2024 the story, set in the post-war period just before the first Italian elections open to women, has continued to confirm its international success. Sold in Europe and the rest of the world by Vision Distribution, this box-office champion in Italy, where it even beat “Barbie” and “Oppenheimer”, was released on several markets around 8 March, thanks to its main theme: female emancipation, narrated through the story of Delia, a woman who, despite being the victim of abuse, never stops fighting for a better life for herself and her children, seeing the vote as a means of social progress.

It was in this perspective that a special evening was organised on 8 March in Rabat,promoted, among others, by the Istituto Italiano di Cultura and the Cinéma Renaissance, that was based on the preview of Cortellesi’s film, released in Moroccan cinemas on 13 March thanks to distribution by Film Consulting Event.

It was released on the same date in France, where this great, low-budget, black-and-white film, distributed by Universal Pictures, gained almost 600,000 spectators and significant praise from the critics.
Again in March “C’è ancora domani” was presented to Belgian and Dutch audiences by Arti Film, whilst April saw its release in Germany and Austria, through Tobis Film.

C’è ancora domani” also reached Sweden in March, thanks to the initiative of Folkets Bio, the “people’s cinemas”, a circuit run by an association of 30 screens in 15 venues, including both towns and villages. Exhibitors, then, but also distributors, with a special eye for arthouse films which, through this virtuous form of vertical integration, succeed in reaching audiences in small centres throughout Sweden’s vast territory.

The formula through which Cortellesi’s debut as a director reached the United Kingdom and Ireland is even more surprising: starting in April, it was distributed by the VUE chain, also a company of exhibitors for 92 cinemas but - unlike the Swedish Folkets Bio - of a purely commercial nature.

What is most striking is the fact that “C’è ancora domani” was VUE’s first experience as a distributor - a company which, as declared by its CEO Tim Richards in an interview with Screen Daily, intends developing its imports of productions from different European countries, such as Poland, Germany, the Netherlands and Denmark, to meet the demands of audiences interested in quality cinema from abroad.

In the same period, Cortellesi made her mark as a director in Spain as well, another of the continent’s leading markets, where her movie has been distributed by BTeam Pictures.

It reached Greece, thanks to Weird Wave, as well as Portugal and Poland, countries where it was distributed respectively by Il Sorpasso and Gutek, landmarks for the distribution of films made in Italy. Purchased in the Baltic area by Best Films, “C’è ancora domani” came to Latvia in May and Estonia in June, where it was successfully screened in both arthouse cinemas and mutiplexes. The summer brought it to Slovenia and Croatia thanks to the initiative of Kino Mediteran.

In European countries not yet on the list, the tragi-comedy directed and interpreted by Cortellesi will be coming in the next few months, with dates already announced for Denmark (28/11), Lithuania (29/11) and Norway, a market where it will be released on Christmas Day.

Parallel to its circulation on the Old Continent, “C’è ancora domani” was purchased by distributors in Asia, Oceania and America. Here audiences in several countries, such as Ecuador and Argentina, have already appreciated Delia’s story of hardship and hope, distributed by CDI Films which also holds the rights for Venezuela, Colombia, Peru, Chile, Paraguay and Uruguay.

The film, which has been compared by the critics to neorealism and works deeply rooted in Italian culture but capable of speaking to spectators of the most widely varying nationalities, will come to Australia in November, thanks to Limelight, which is also the distributor for New Zealand.

Proof of the universal message that “C’è ancora domani” manages to communicate at all latitudes are also the multiple purchases ranging from Mexico and Brazil right up to China, South Korea, Japan, Hong Kong and Taiwan, for a total of around fifty markets.

Delia’s route from her home to the polling station has not stopped in Rome…

This is an updated version of the article printed in the Venice special issue of Cinema & Video Int'l, the MEDIA Salles media partner.


FROM OUR SPECIAL CORRESPONDENT...

Cinema ‘al fresco’ on the Tuscan Coast
by Elisabetta Galeffi

A film you so much wanted to see but didn’t manage to this winter? Perhaps there are only one or two movie theatres in your town and some films only stay on the programme for two evenings at the most, the very ones when you had so much on, or else couldn’t move a muscle.

A second chance to get to a screening you were curious about might occur in the summer holidays on the coast of Tuscany. Between San Vincenzo, Marina di Castagneto Carducci and Cecina, four cinemas in the space of twenty kilometres, including three inside cinemas equipped with highly efficient air conditioning.

In San Vincenzo, the fine Cinema Teatro Verdi, with perhaps the most comfortable armchair seating on this stretch of the Tyrrhenian coastline, the Cinema Moderno and the Cinema Tirreno in the centre of Cecina, more or less on the same street, and an incredible open-air cinema, in the pine grove at Marina di Castagneto Carducci, the Cinema Arena Etrusco, offer this second chance to see the film.

Built in the Fifties or Sixties, they have conserved the slightly old-time look, despite having benefited from renovation work.

In 2011, the Tirreno, for example, was transformed into a two-screen theatre, to adapt to the times and increase its offer: it can now screen a minimum of two different films every day.

The Cinema Moderno, located in the same neighbourhood, has maintained its original auditorium and focuses on niche programming, mainly for residents, in the winter season.

Both these cinemas, which enjoy great popularity, as shown by the positive comments to be found on Internet, have an online ticket office available and take part in promotional campaigns, such as the one run in summer 2024: tickets at 3.50 euros for Italian and European films. Going to the cinema is made even simpler like this.

The Cinema Teatro Verdi is open all year round: In fact San Vincenzo is a large town where life continues after the rush of the summer tourists who adore its long beaches and endless pine groves.

As we are reminded by its lofty name, the Verdi boasts a stage that also hosts theatre performances, in the best tradition of the Italian cinemas of the past.

Thanks to recent renovation work, the armchair seats are extremely comfortable and offer an excellent view of the screen, being strategically placed in a semicircle on a downward incline.

Tradition and innovation go side by side at the Verdi: there is a single auditorium with seating for 200 between the stalls and the gallery, the projector is a Barco model DP2K-10S, the ticket office is “vintage” but in the pleasant bar there is also a machine for making fresh popcorn.

The air conditioning is calibrated to allow audiences to enjoy the screening in ideal conditions every evening of the summer.

The grand finale on this tour of movie theatres along the Etruscan coast between Cecina and San Vincenzo, comes with the Cinema Arena Etrusco, set in the midst of a pine grove only metres away from the sea. Here, too, seats are arranged on different levels: behind the stalls, stadium seating has been set up, covered not only by the soaring pine trees, but also by roofing, so that even in the case of summer rain, the evening programme can go ahead. The great advantage, which makes spectators forget the very basic seating in cinemas under the stars is the cool air which in the evening - screenings start at 9.45 pm - attracts audiences perhaps even more than the film itself…

At the Arena the atmosphere breathed is typical of a family enterprise: the owner is present every day, to welcome spectators, tear off tickets and, above all, open up the parking lot, so that his audience doesn’t have to pay any more expensive tickets. After taking care of the screening, he’s always ready to exchange a few words with his customers before closing the gates when the last spectator has left the arena and exited the parking area.

His passion for his work has deep roots: he inherited the arena, which is naturally only open in the summer months, from his father, who also had a cinema in nearby Donoratico, once open all year round but now closed for some time.

Since the Fifties, when yearly spectators in Italy reached a figure of more than 800 million, the times - and above all cinema-going habits - have changed decidedly and in the space of only a few kilometres (Donoratico is less than 10 kilometres from San Vincenzo) two cinemas open all year round would not be able to survive.


To quickly get to the previous issues, click on these buttons!
 


224
MEDIA Salles
Piazza Luigi di Savoia, 24 - 20124 Milano - Italy
Tel.: +39.02.6739781 - Fax: +39.02.67397860
E-mail: infocinema@mediasalles.it

Edito da: MEDIA Salles - Reg. Trib.
Milano n. 418 dello 02/07/2007
 
Direttore responsabile:
Elisabetta Brunella
 
Coordinamento redazionale:
Silvia Mancini
 
Redazione:
Vittoria Marcotulli
 
Raccolta dati ed elaborazioni statistiche: Paola Bensi, Silvia Mancini