Cinemes Verdi: sustainability in the heart of Barcelona
by Elisabetta Brunella
Cinemes Verdi is a small but prestigious circuit of quality cinemas active in Madrid and Barcelona. In the Catalan capital the brand includes nine screens, located in the famous Gràcia district, easily accessible by public transport, which for over forty years have been characterized not only by the programming of arthouse films, mostly independent productions and cultural content, but also for the variety of audience building initiatives and for the attention paid to specific segments of the public.
In this field, the "Jueves de Imprescindibles" stand out, i.e. the screening - once a week - of cinematographic classics of all time accompanied by a critic's commentary, or the morning shows specifically designed for mothers with babies, offered at particularly favorable conditions not only in terms of price. In fact, sound levels are reduced and theatre lights are left dim.
But Cinemes Verdi combines attention to programming and spectators with attention to the environment. From 2022, in fact, these Catalan cinemas have been covering 60% of their energy needs thanks to photovoltaic panels, while various measures had already been adopted with the aim of reducing water consumption as well as the use of paper and the use of chemical products for disinfection.
In fact, toilets have been equipped with taps that regulate the flow of water, while LCD screens have replaced paper posters and spectators are encouraged to purchase digital tickets online. Finally, specific containers have been placed in the screening rooms and common areas for the collection of paper to be recycled.
In short, Cinemes Verdi shows how even movie theatres that have existed for several decades and operate in the heart of a very dense urban fabric, rich in history, can contribute to reducing the impact of the cinema sector on the environment.
The cinema chains and their green policy: Cineworld
by Samuele Paolinelli
Amongst the various aspects that mark the CSR (Corporate Social Responsibility) of the Cineworld Group, an international chain of cinemas operating in ten different countries with over nine thousand screens, is the imposition of respect for a series of principles bound to environmental sustainability, in order to make its work more and more environmentally friendly.
Aware of the impact that the company’s work has on the environment, the Board of Directors has approved a programme for mitigating this, by adopting a mode of operation that is more sustainable and respectful of legislation in this field.
As stated in its website, the Company believes that the changes aiming to minimize its environmental impact also have a beneficial effect on the balance sheet, partly reducing running costs.
From a practical point of view, some of the measures implemented in many of the Group’s cinemas include the encouragement to buy electronic tickets, so as to reduce the quantity of paper used and thus the amount of waste generated. With the same objective in mind, in many of the more recent or renovated cinemas, posters have been replaced by digital equivalents.
To sum up, the Group has embarked on a path to make its actions greener, starting out from the awareness that every sector must reduce its environmental impact and launching initiatives aiming to make a drastic reduction in the use of paper in cinemas.
The Cineworld Group operates with the brands
- Regal
- Cineworld
- Cinema City
- Planet
- Picturehouse
|
North Carolina, one of the thirteen states on the east coast that founded the United States, has a long and ancient history. Ancient for the States.
