Two occasions to join MEDIA Salles at the 67^th Cannes Film Festival

• 17 May, 10.00 a.m.: during "Bits & Bites of Creative Europe", organized by Creative Europe Desk Italy - Media Offices of Rome and Turin with Istituto Luce Cinecittà at the Italian Pavilion (Int'l Village no. 131). Cliccare qui per maggiori informazioni
   
  
• 19 May, from 11.30 a.m. to 12.30 p.m.: the traditional MEDIA Salles gathering at Cannes Film Festival will take place this year at the Italian Pavilion. Join us for an Italian "wine and cheese" reception, to know more about the 2014 training course and get your copy of the latest DiGiTalk. To register for the event, please send an email to infocinema@mediasalles.it

MEDIA Salles will present the eleventh edition of "DigiTraining Plus: New Technologies for the European Cinemas of the Future", to be held in Munich and Lake Constance from 9 to 13 July with the partnership of MFG Baden Württemberg and FFF Bayern and the collaboration of ARRI.

The eleventh edition of the
"DigiTraining Plus: New Technologies for the European Cinemas of the Future"

course will take place

in Munich and Lake Constance (Germany)

from 9 to 13 July 2014

Further information is published on our website, at the page dedicated to the course:
http://www.mediasalles.it/training/training.htm

Application form

ALL DIFFERENT ALL DIGITAL
by Elisabetta Brunella

This column hosts portraits of cinemas in Europe and the rest of the world which are quite different from one another but have in common the fact that they have all adopted digital projection.

Country	Site	Town	No. of digital projectors	No. of 3D screens
Germany	Cine Greth	Überlingen	3 (2 NEC, 1 Christie)	3 (Xpand)

Cine Greth - Überlingen

Yes, indeed, the cinema is right there, as indicated by the arrow: on the top floor of the Greth, a corn warehouse dating back to the XIV century and refurbished during the XVIII, located in Ueberlingen, on the north bank of Lake Constance, overlooking the landing stage, yesterday as today.

Opening a second cinema in a village with only 21,000 inhabitants is part of an ambitious initiative launched in 1998 and aiming to restore the Greth's central role in the life of this historical little lake town, which today is a popular venue for tourists, especially in the summer.

And the initiative has been fully successful: no-one arriving in this ancient village would ever imagine that up until a few years previously the Greth had been virtually in ruins, barely adequate for housing the ticket office serving the ferries that sail the lake.
Today the building is full of life at all hours (including Good Friday when - according to German tradition - practically all the shops are shut), thanks to the combination of different activities hosted there.
Alongside books and newspapers, which share the counter with fruit and vegetables, is a delicatessen and wine shop selling local wines - with its view of the lake outside - not to mention a busy bar/restaurant/pizzeria which has adopted the philosophy of the connoisseur: "life is too short to drink mediocre wines" is the saying displayed above the bar.
And for those who are not content with a pizza, on the floor above, together with some of those household gadgets that are so superfluous that no-one can do without them, a real - again Italian - restaurant is to be found where the eye travels over a magnificent view of the lake to the remains of Renaissance frescoes.

One more floor and you come to the cinema.

In the large foyer, the ancient wooden pillars and overhead beams create an unusual atmosphere, so that even though the services on offer, such as the live screening of sport on the bar TV, are fully contemporary, the visitor has the impression of having travelled backwards in time.

Past and present return in the three theatres: digital technology and, once again, ancient wooden beams.

Nicole Lailach who manages the Greth with her husband (born into the profession, seeing that his parents are the managers of the Kammer/Tivoli cinema), is enthusiastic about digital: "Programming has become extremely simple from a technical point of view and, in addition, we can screen many more titles at the same time as towns far bigger than Ueberlingen." Whether because of the variety of its programming or because of its truly unique architecture, the Cine Greth has become a landmark both for the local community ("I know all my customers from Ueberlingen personally," continues Nicole Lailach) and for the holidaymakers who flock the medieval township in summer.
Kammer/Tivoli and Cine Greth: 5 screens for 21,000 inhabitants. Oh, yes, it's possible.

(Per leggere il testo in italiano cliccare qui)