An initiative of the EU MEDIA Programme with the support of the Italian Government
Since 1992 MEDIA Salles has been promoting the European cinema and its circulation at theatrical level

FOCUS ON EUROPE - Kidflix Special - Speciale ragazzi
Last update: 04 February 2005






"FOCUS ON EUROPE - Kidflix Special"
Kidflix Special Malmö 2005


How do you say “cinema” in Sweden?
Like neighbouring Danish or Flemish, Swedish, too, is one of those languages that uses a word of Greek origin, yet not the word “cinema”, to indicate the film theatre: it is “bio”, or “life”.
Those languages that chose words containing “bio” (for example, bioskoop o biograaf) have thus emphasised the power of images, seen for the first time in movement, to represent life itself.