An initiative of the EU MEDIA Programme with the support of the Italian Government Since 1992 MEDIA Salles has been promoting the European cinema and its circulation at theatrical level
FOCUS ON EUROPE - Kidflix Special - Speciale ragazzi
Exchange of experiences
"Euro Kids" Award for the best children's film "Euro Kids"
Award to cinemas for best programming, ancillary activities and promotion.
This year MEDIA Salles will again be organising a "Focus on Europe - Kidflix Special" event to which all European exhibitors committed to programming for children and schools are invited.
For the 2003 Focus on Europe initiative, which will be held from 17 to 20 July, MEDIA Salles has established mutual collaboration with the Giffoni Film Festival, taking place at Giffoni Valle Piana (Salerno - Italy).
The Focus on Europe programme foresees pre-screenings, seminars and debates on issues linked to programming and initiatives for enlivening screenings of children's films, including events, synergy with schools and institutions, the use of new advertising and information tools - such as the internet and mobile phones - the opportunities and limits represented by the introduction of digital technology in cinemas.
According to a now established tradition, the two categories of "Euro Kids" awards will be presented during the event: the first - worth a total of 2,250 euros - is dedicated to those cinemas that have organised the best programming, ancillary activities and promotion for young audiences on behalf of European films; the second is dedicated to a European children's film recognised as having high potential for international circulation.
33rd Giffoni Film Festival
In the small town of Giffoni Valle Piana at
the threshold of the Amalfi coast, children and young people from all
over the world have been meeting regularly for over thirty years, to take
part in one of the most important international film festivals, where
they are both spectators and protagonists. This year there will be a young
jury of around 1,000 "budding" voters, from Italy and over 20 foreign
The usual offer of special conditions, which has already facilitated participation at MEDIA Salles' initiatives at the Castellinaria (Bellinzona) Festival and KidScreen meetings (Como, Milan, Varese) over past years, is again available.