The participants attending the sixth
edition of DigiTraining Plus moved from London, where the course started
on 25 February, to Hull on the east coast of England, with the aim of
visiting the Princes Quay Cinema.
Paul Denny, Manager of Princes Quay, spoke on the subject of how to manage and programme a totally digital multiplex, drawing an interesting and instructive picture of the cinema’s first year in operation, during which audiences were offered 140 titles in digital format. A demo of 3D material and the screening of a Queen concert in the Ukraine – an example of particularly well-appreciated alternative content – allowed the DigiTraining Plus course members to get an idea of the variety and versatility of the offer made possible by digital technology.
The Hull trip completed the programme of visits in the field and screenings of different kinds of content, which have characterized the 2009 edition of the MEDIA Salles course. These included a session at the Empire Leicester Square Cinema, which, operating in a highly competitive context, has recently laid its odds on an increase in screens and the adoption of digital to develop its competitive edge, as well as a special 4K screening at the headquarters of Sony Pictures Europe. In the limelight the Czech film “Tobruk”, a huge success on the home market, with 4K post-production by Cinepost of Prague.
To view the photos of DigiTraining Plus 2009, please click
MEDIA Salles, a project operating within the framework of the European Union's MEDIA Programme, with the support of the Italian Government, fosters theatrical distribution of European audiovisual products, both by high profile campaigns involving Europe's cinema exhibitors and by initiatives to raise the visibility of European productions with industry players and potential audiences, creating specialized information channels on a global scale. Thus the current initiatives from MEDIA Salles dovetail in a program with a triple focus – training, promotion and information – and maximum combined effect.