A total sum of 3,600 screens, that saw in 2008 over 164 million spectators, with an increase of 1.1% over the preceding year: of these, about 10% are fitted for digital screening. These are the basic facts of the British market, whose characteristics will be presented today, during the first day of the course DigiTraining Plus by Phil Clapp, the CEO of the CEA, the trade association that represents 90% of cinema exhibitors in the United Kingdom and for what regards digital screening, is dedicated to raising awareness and understanding of the members and is involved in working with Government and policy makers.
The Highlights of Mr Clapp’s Speech
Michael Karagosian, digital consultant for NATO, the American exhibitors’ association, will speak of the situation in the United States before an audience from 14 different European countries. The main themes of his intervention will be: How a VPF works and the current trends of the studio-supported financing of digital cinema equipment.
MEDIA Salles, a project operating within the framework of the European Union's MEDIA Programme, with the support of the Italian Government, fosters theatrical distribution of European audiovisual products, both by high profile campaigns involving Europe's cinema exhibitors and by initiatives to raise the visibility of European productions with industry players and potential audiences, creating specialized information channels on a global scale. Thus the current initiatives from MEDIA Salles dovetail in a program with a triple focus – training, promotion and information – and maximum combined effect.