The “DigiTraining Plus 2009” course, now in its sixth consecutive edition, is approaching and I am happy to announce that again it will take place in Great Britain – in London to be exact. The reason why is, of course, that the UK is still by far the most experienced country in Europe speaking in terms of digital equipment in cinemas.
Last year’s course gave the participants an in-depth insight of the status quo in several cinemas and comments galore from a vast number of expert players in the field of the digital revolution. An excellent opportunity to ask all the basic and shrewd questions to people who were actually sitting with the propositions, answers and maybe even solutions. The UK Film Council project which has financed the installation of digital projectors in more than 200 cinemas in order to diversify the offer is certainly unique in Europe so far, but will probably be followed by a similar “official” (i.e. State funded) initiative in Norway. An initiative that will catapult Norwegian cinemas into the digital world in one sweeping move.
Other European countries, well, most other European countries, are still holding their breath waiting for the appropriate business plan to materialize. While waiting it is essential for especially the small and medium sized cinemas to learn and understand as much as possible which are the options, experiences and possibilities in the future within the field of digital technology.
The MEDIA Salles course, thanks to support from the MEDA Programme and the Italian Government, has been conceived to fulfil exactly this purpose. The course offers an overview of technology, business models and forms of public intervention, focusing on accounts by the key players of the digital transition worldwide and on visits to significant sites.
The objective: to help exhibitors answer the questions that the prospect of digital cinema brings with it and equip themselves with the necessary competences for taking informed decisions on their companies’ future strategies.
There should be no doubt in anybody’s mind that the future is now. It’s just a matter of how the individual cinema-owner/manager adapts to this fact in the most efficient and prudent way. In 2009 the MEDIA course in London, from 25 February to 1 March 2009, intends to contribute to this development of the European exhibition sector, which is becoming increasingly competitive.
I wish you all a happy festive season and a peaceful 2009.
In accordance with
its popular six-year tradition, MEDIA Salles takes great pleasure
in announcing the 2009 edition of the “DigiTraining Plus”
course: “European Cinemas Experiencing New Technologies”,
now confirmed for a further 4 years, thanks to the new contract signed
with the EU MEDIA Programme.
A DGT 2009 special event: a visit to Vue Princes Quay Hull "Europe's first purely digital multiplex"
are currently taking place to honour the first year’s existence
of what is defined “Europe’s first digital multiplex”:
the Vue Princes Quay, opened in Hull, on the East coast of England,
on 14 December 2007. Its unique feature consists in its 10 screens equipped
exclusively with digital projectors, and this is what has made it a
text-book case. It has been visited by exhibitors of many different
nationalities, interested in discovering how programming is managed
in a complex that remains open 364 days a year (Christmas is the only
holiday) and offers over 40 screenings a day without resorting to 35mm.
Decision-makers from Canada and from Holland have arrived in Hull, a
city of 200,000 inhabitants, mainly known for its sea-going traditions;
February will also see the arrival of the participants in the “DigiTraining
Plus 2009” course, organized by MEDIA Salles for European cinema
professionals who wish to come to the digital transition well prepared.
Join MEDIA Salles at the Berlinale 2009
CICAE, AG Kino and MEDIA Salles gathering
that will take place on
Saturday 7 February 2009
From 1 pm to 3 pm
Where: Café Oxymoron, Hackesche Hoefe, Rosenthaler Str. 40/41, 10178 Berlin
How to get there: take the S-Bahn from Potsdamer Platz to Friedrichstrasse, change into any train towards Alexanderplatz and get off at the next stop “Hackescher Markt”. The Café Oxymoron is situated at the far side of the crossing in the first court of Hackesche Hoefe.
MEDIA Salles will present the “DigiTraining Plus 2009: European Cinemas Experiencing New Technologies”, London and Hull, Great Britain, from 25 February to 1 March 2009.
Be updated on the present state and future prospects of digital screening with the sixth edition of the MEDIA Salles’ training course for European cinema exhibitors.
Course application deadline: 15 January
The gathering at the Berlinale is jointly organized by:
Exhibitors all over Europe are discussing Digital Cinema. What will the future for the film exhibition industry be? What will the costs for the exhibitors be? What sort of commercial opportunities are there? The questions are unlimited.
In Norway we have decided to run a test. Two digital projects with 22 DCI-compliant screens were established back in 2006. They were followed by 12 more screens in 2007. Each of the two projects is organized as a consortium, Nordic Digital Alliance (NDA) and NORDIC. The two companies Arts Alliance Media (NDA) and Unique Digital (NORDIC) are central partners. The projects are supported and evaluated by FILM&KINO, the national cinema owners organization.
These pilot projects are testing:
• technical issues, such as interoperability,
automation, functionality and moving of equipment;
FILM&KINO is planning the future digitization of Norwegian cinemas. We support and evaluate these pilot projects in order to develop a knowledge we think will be necessary in the future. The more we learn about managing a digital cinema, the better we will be able to carry out the big project which is to digitize all the Norwegian cinemas within one and the same process.