Trib. Milano n. 418 del 02.07.2007
following our appointment in Berlin and the presentation of the Yearbook,
whose main figures are published alongside this article, we now approach
9 April, the date on which the fifth edition of DigiTraining Plus begins,
in which MEDIA Salles provides European exhibitors with the tools for
understanding the evolution of digital cinema and its implications for
the industry. A novelty in 2008 is the course venue: for the first time
we shall be in London, the ideal context for gaining a “direct”
knowledge of the various aspects of the digital transition. Great Britain
boasts the largest number of digital screens in Europe: 272 at the end
of 2007. It can also be considered a laboratory in terms of the business
strategies adopted and the way in which content, both cinematographic
and alternative, is presented to the public, thanks to the digitalization
of distribution and projection.
The fifth edition of the training course “DigiTraining
Plus: European Cinemas Experiencing New Technologies” begins on
has been a great pleasure for me to moderate the four previous DigiTraining
Plus events, which thanks to the hospitality of Barco took place at their
high-quality production plant in Belgium.
A visit to the “Purely digital cinema”
In its 2008 edition, DigiTraining Plus concentrates on the practical experiences of exhibitors who have adopted digital technology.
connection with this, MEDIA Salles is particularly happy to announce a
visit to the Kino Digital in Hawkhurst, Kent, UK a cinema with no 35mm
projectors at all.
“The first Kino Digital, a single screen installation (91 seats) into a village hall in Hawkhurst, Kent, opened in mid February, 2006, almost exactly 2 years ago.
The cinema was built as a very high quality prototype, specifically to test the concept of a totally digital cinema. It has never had an analogue projector.
Advance news from the speakers at the
DigiTraining Plus course 2008
"The digital cinema landscape has been changing rapidly since the publication of the DCI specifications in 2005. There has been technological change over this period, and also technological development as the industry learns about the practicalities and challenges of a digital cinema network. Perhaps of greater impact than the technological advances has been the evolution of the business models over the past 2-3yrs. The Virtual Print Fee model has become generally accepted as the model for digital cinema deployment. However, acceptance of the model is merely the starting point, rather than the end point of the discussion. During my presentation I will look to explore the challenges that are faced on the parts of all stakeholders in the digital cinema supply chain, and provide some suggestions and conclusions for how - through analysing each stakeholder's perspective - we can identify a path to advancing the deployment of digital cinema throughout Europe."
CINEMA-GOING IN EUROPE:
A tendency to decline, but not everywhere: this sums up the 2007 trend as regards cinema audiences. The exact opposite of 2006, where the plus sign was the general rule, although, there again, with some exceptions.
This is the picture that emerges from the data collected by MEDIA Salles who, as last year, have anticipated the announcement of the 2007 figures on cinema-going in Europe to the Berlin Festival, during the presentation of the “European Cinema Yearbook – 2007 final edition”, which took place today, 15 February.
The Yearbook - containing the “Berlin Special” with advance news of 2007 – can be consulted online at the MEDIA Salles website : http://www.mediasalles.it/yearbook.htm
Be updated on the present state and future
prospects of digital screening with the fifth edition of the MEDIA Salles’
Application deadline: 3 March 2008
European Cinemas Experiencing
The course will also offer:
Now in its fifth edition, DigiTraining
Plus moves this year to the United Kingdom, the European market that has
proved to be most dynamic up to the present in adopting digital screening.
European Cinemas Experiencing New Technologies
updated 09 April 2008
||Thursday, 10 April||Friday, 11 April||Saturday, 12 April||Sunday, 13 April|
Curzon Cinema, Soho
Visit of the cinema led by Mick Stephen, technical manager of Curzon
Odeon Surrey Quays
Cinemas, Hawkhurst, West Kent
| At Ibis London Euston
|Participants are free for lunch||12 pm
At Curzon Cinema, Soho
At Frankie & Benny's
Surrey Quays Road, London
At The Royal Oak Pub, Hawkhurst
Ibis Euston St Pancras Hotel
|At ICA -
Institute of Contemporary Arts
Transfer on foot
|Return to Ibis
Euston St Pancras Hotel
Transfer by metro (Euston)
Ibis Euston St Pancras Hotel
Departure at 1.30 pm
At Ibis Euston St Pancras Hotel
Participants are free for dinner
Participants are free for dinner
At Thistle Hotel, Euston (walking distance from Ibis Euston St Pancras Hotel)
Useful links for the course
- Hotel Ibis London Euston St Pancras:
Practical information for the course
The course will begin on 9 April 2008 at 3 p.m. at the Ibis London Euston Hotel in St Pancras (3 Cardington Street - NW1 2LW - London) and will close on 13 April at 11 a.m. at the same address.
Deadline for application: 3 March 2008
When the lights go off, that’s when the magic begins. This anticipation of the roughly two hours that are to come filled with great emotions, stunning images and engaging stories, is one of my dearest moments of the cinema experience.
The experience of going to the cinema is at the core of a current project called “Digital Alfie” that I’m managing. The aim is to identify and select services for the cinema goer and the exhibitor that are digital and are empowered by digital cinema technology and that open up new sources of revenues as well as savings. What excites me about this project is that what sounds reasonable and promising in theory, will actually be put into practice and hence be truly evaluated. Testing concepts in real life settings has continued to fascinate me ever since I did an evaluation of an e-learning software on film language at a private school in London. No matter how thorough your research was or how clever the ideas, you’ll only know if it works once you go out there and make it happen.
opera now coming to digital cinemas in the UK and Norway
The quotation from the New York Magazine that has been chosen by Arts Alliance Media to advertise the event is significant: “If I had to choose between paying $80 for a spot in an upper balcony and $22 to sit in the middle of the action, I just might make for the nearest multiplex”.
New MEDIA Salles offices
On 30 June 2007 MEDIA Salles relocated
its offices to the Milan headquarters of Agis, Italy’s entertainment