International Edition No. 26 - year 2 - 21 December 2007
I’m particularly glad to announce the 2008
DigiTraining Plus, now approaching its fifth edition, which moves from
Belgium to Great Britain.
For years in festivals and conferences around
the world there has been talk of the possibilities of digital technology
for the future of the cinema: the new formats, the new supports, the
new media, and how they may influence the survival or demise of the
MEDIA Salles presents
The course will also offer:
Deadline for application: 3 March 2008
The world’s digital
screens are now over the 4,000 mark, whilst the growth of multiplexes
in Europe slows down, following a 2006 that totalled 999 million European
spectators (+4.6% compared to 2005).
News from Poland
Silver Screen in the avant-garde of digital projection
Three digital projectors have been installed
in the Silver Screen complexes in Warsaw and Lodz. Two are Christie 2K,
with Doremi servers, also fitted with 3D technology by NuVision: Beowulf
is the first film to be offered in this format in both cities.
Robert Bajkowski, Silver Screen’s chief projectionist, says: “The Christie projectors and the Doremi servers are very simple to use and create no problems for our projectionists. Our experience to date has been highly positive, so much so that we have been encouraged to plan other 2K installations, with 4K projectors for the bigger screens. Prospects regarding the availability of products are also bright, both as far as the majors are concerned and for Polish production companies, which are preparing to supply films in DCI compliant digital format.”
WOMEN IN DIGITAL CINEMA
Microcinema was founded in 1997 on the initiative of five founder partners and the technological support of the RAI research centre in Turin, to study and develop digital cinema in Italy. Today Microcinema is a reality that manages content for cinemas, in areas that are currently not “served” by premises and/or by products. It also offers new services through digital technology and bidirectional satellite transmission, such as: live events, remote systems control and maintenance, automatic invoicing of royalties by means of the ticketing system, and, most of all, it turns the cinema into something more flexible, usable / user-friendly, open and closer to the real needs of users (owners and public).
Silvana Molino was born in 1974 in Turin, to a couple of great parents and with the logistic support of two fantastic brothers. Today she is the chief financial officer and head of network relations for Microcinema.
Microcinema and Silvana came together in December 2003: a very cold winter and love at first sight!
From that moment on, the story has been a crescendo, starting from a single note and becoming a symphony, an aria, the sound of opera which, from Pordenone to Bari, crossed Italy on April 20th 2007 on the satellite connection that Microcinema had set up as the first Italian bidirectional digital cinemas network.
“Personally, I took up the challenge of
demonstrating that digital cinema management is possible and economic
if it is run as a network: digital projection is the only choice for small
and medium exhibitors and it is the only chance for interesting independent
content to circulate across the Europe and worldwide.
The challenge of my digital adventure grows with me day by day in two ways: as a woman in a predominantly male sector and as a manager in field that is innovative, difficult, interesting and full of possibilities. I think tomorrow my son will be able to say, “My mom trusted and worked hard for a revolution that today allows me to have this kind of cinema and this kind of content, and this kind of place near my home in which I can learn, dream and spend time with friends.”
News from Italy
The Microcinema network and the live opera screenings
Live opera screening is a product that is
proving to be particularly appreciated by the Italian public.
Further information on the Microcinema circuit appears in the “Women in Digital Cinema” column published in this issue.
3D digital screenings on the increase
Last summer, four Italian cinemas held 3D screenings of “Meet the Robinson”: Arcadia in Melzo, Cinecity in Limena (PD), Multiplex Le Befane in Rimini, Multiplex Giometti in Porto S. Elpidio (AP).
For Robert Zemeckis’ latest film “Beowulf” these cinemas have been joined by four more sites belonging to the Gruppo Furlan and the Gruppo Giometti: Cinecity in Trieste, Cinecity in Silea (TV), Cinecity in Pradamano (UD) and Multiplex Giometti in Fano (PU).
3D digital screenings at the newly opened Arcadia multiplex
The new Arcadia multiplex, owned by the Fumagally family, was inaugurated on 18 December at Bellinzago Lombardo, in the outskirts of Milan. It offers ten technologically advanced screens. Three of them are equipped with Barco 2K digital projectors and Doremi servers. Thanks to the NuVision system they can offer 3D digital screenings.
A Sim2/Digima alliance for the cinema and events screened high definition
with the live screening of Simon Boccanegra in Bologna last November,
the alliance between the Pordenone company, producers of projectors for
high definition, and the cinemas belonging to the Digima circuit gained
peak visibility with the live screening of Tristan and Iseult, the opera
that opened the new season at the Milan Scala on 7 December.
New MEDIA Salles offices
On 30 June 2007 MEDIA Salles relocated
its offices to the Milan headquarters of Agis, Italy’s entertainment
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