An Italian exhibitor at CineEurope, in search of good ideas for the future of his cinema
Why did you decide to take part in this year’s CineEurope?
With the aim of leaving the pandemic behind me, I came here in search of new developments. I’ve always been curious and understanding what lies just round the corner is important to ensure a future for the cinema. This is the attitude that inspired me from the start of the digital shift to take part in the training courses offered by MEDIA Salles in various European countries. And I’d also like to offer my audiences something new.
Who is your audience?
I might define it art house. Our spectators like quality films - and this is very stimulating for a programmer - whilst, on the other hand, they find it hard psychologically to get back to the cinema.
Many Italian cinemas lately have applied for access to the PNRR funds devolved for innovation and energy saving. Have you done so?
The cinema I manage in Matera was recently renovated, when the town was nominated the European cultural capital. The renovation work affected various aspects, more or less directly visible to the spectator. The armchair seats, for example, were replaced and the heating and air conditioning was overhauled.
Since 2009 we’ve been using a Christie digital projector that we’re still very satisfied with: it’s never caused us to miss a single day’s programming.
What has been on your programme during these difficult times ?
We are very proud to have hosted the national première of "No time to die", a film shot partly here in Matera itself.
Have you already seen anything at the CineEurope Trade Show that’s caught your attention?
I’ve only just got here but I immediately noticed the "green" popcorn containers. I shall try and find out more: the sustainability of the theatre and its activities has now become an inevitable objective.