Paolo Protti, President of MEDIA Salles, opened the second day of the course in Prague with a message addressing all the participants at DGT 2015 and, ideally, all those working in the cinema industry and representatives of the institutions: "The present moment is crucial for European cinema exhibitors. Whilst around 10% of the almost 38,000 European screens has to make the transition from 35 mm to digital, the companies that were the first to adopt the new projection technologies are now in a position to undertake the replacement of equipment nearing obsolescence. In both cases considerable investments are needed, which can have a powerful effect on the financial balance of businesses."
Thus, what might seem to be the end of the digitalization process is instead - as Michael Karagosian had already pointed out yesterday - the beginning of a new phase.
Technology attracts technology - something that is quite clear to David Horáček, founder of Première Cinemas, a chain of multiscreen cinemas that places its odds not so much on quantity - three cinemas for a total of 18 screens - as on technological excellence.
Immersive sound is Première Cinemas' most recent innovation at their cinema situated in the Hostivař shopping centre in a densely populated suburb of Prague, which was presented to the DigiTraining Plus participants this morning.
Michael Karagosian concentrated once again on technological developments, advising participants on some useful criteria for gaining their bearings amidst the growing offer of digital technology. In fact not everything suits everyone. Immersive sound may be a reasonable investment for a limited number of theatres with large screens, oriented towards a programme of spectacular entertainment, based on action movies and special effects.
In the same way, the race towards multiples of 2K makes sense on small smartphone screens but not in cinemas: on a larger scale the potential advantages of higher resolution clash with the perceptive limits of the human eye.
Better, then, to go for HDR technology, which is in a better position to offer advantages to different types of theatres and their spectators as a whole, independently of where they are seated.
Also to be taken into account are the new developments regarding silver screens, which aim to improve the luminosity of 3D screenings.
As regards content, today the course hosted Nick Varley, an enthusiastic supporter of digitalization as a tool for encouraging the spread of past masterpieces of the cinema.
As these "daily bulletin" goes to press, the DGT 2015 participants are on their way to Bratislava, where they will be the guests of the Slovak Cinema Centre, partner in this year's course.
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Informamos a nuestros seguidores que hablan español que el compañero de la revista Cineinforme Manuel Mansergas Monte está cubriendo el curso DigiTraining en exclusiva para España.
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