20 October 2008
MEDIA Salles presents
MEDIA Salles once again keeps the appointment with Eurovisioni, which takes as its 2008 theme “Digital television as a vehicle of social cohesion or social fragmentation”, contributing the results of the first phase in their research on the consumption of films and audiovisual products by foreigners in Italy and on the importance that Italian spectators attribute to films from countries outside Europe or North America.
Launched in 2007 in collaboration with the Festival
of African, Asian and Latin American Cinema in Milan and Turin
and the Far East Film Festival in Udine, this study is part of the
“Cinemamondo” project, by means of which MEDIA Salles
aims to make a significant contribution to Italians’ and foreigners’
reciprocal knowledge of one another’s cultures and traditions,
partly through cinema workshops in upper secondary schools. This is
why “Cinemamondo” has been selected for inclusion in the
events in “Mosaico” the Italian programme taking part
in the European Year of Intercultural Dialogue.
MEDIA Salles, a project operating within the framework of the European Union's MEDIA Programme, with the support of the Italian Government, fosters theatrical distribution of European audiovisual products, both by high profile campaigns involving Europe's cinema exhibitors and by initiatives to raise the visibility of European productions with industry players and potential audiences, creating specialized information channels on a global scale. Thus the current initiatives from MEDIA Salles dovetail in a program with a triple focus – training, promotion and information – and maximum combined effect.