Milan, 27 June 2006
whilst reminding those of you who are attending Cinema Expo International that the cd rom of the “European Cinema Yearbook – 2005 final edition” can be collected at the Cinemeccanica stand (no. 223), we propose a second appointment with the online version of “Focus on Europe”.
The focus today is entirely on the PROMOTION of the European productions.
As well as the "film of the day", which today is The Elementary Particles, the German film based on the novel by Michel Houellebecq, coming to cinemas in 24 countries in the next few months, we present a practical "calendar" of European releases on the international market, accompanied by details of the distributor in each country.
In the hope that this information tool, which will be followed by another specifically devoted to Italian cinema, will make it easier to programme and circulate European films, we send you our best regards.
MEDIA Salles, a project operating within the framework of the European Union's MEDIA Programme, with the support of the Italian Government, fosters theatrical distribution of European audiovisual products, both by high profile campaigns involving Europe's cinema exhibitors and by initiatives to raise the visibility of European productions with industry players and potential audiences, creating specialized information channels on a global scale. Thus the current initiatives from MEDIA Salles dovetail in a program with a triple focus – training, promotion and information – and maximum combined effect.