Milan, 26 June 2006
this is the first “Focus on Europe” in the online version that we are experimenting on the occasion of Cinema Expo International 2006.
As is our custom we begin with INFORMATION, offering data and brief comments on cinema-going in Europe in 2005 and on the trends that emerge from the first few months of 2006.
In the field of PROMOTION from now until 29 June we draw your attention to the “FILM of the DAY”, selected from the European titles on release in the different countries of the Continent.
This time is the turn of The Wind That Shakes The Barley, the film by Ken Loach which won the Golden Palm and recently premièred in the United Kingdom and Ireland on 23 June.
You are welcome to watch the trailer and consult the fact card with information on coming releases.
MEDIA Salles, a project operating within the framework of the European Union's MEDIA Programme, with the support of the Italian Government, fosters theatrical distribution of European audiovisual products, both by high profile campaigns involving Europe's cinema exhibitors and by initiatives to raise the visibility of European productions with industry players and potential audiences, creating specialized information channels on a global scale. Thus the current initiatives from MEDIA Salles dovetail in a program with a triple focus – training, promotion and information – and maximum combined effect.